On a mission to workflow the executive world
I founded LeaderKit in 2011 with the conviction that there had to be a better way for executive teams to lead their companies forward. Management teams lack the right systems to execute strategy — and we built the platform to fix that.
While marketing automation, CRM, ERP and financial software bring sophistication and discipline to operations, strategic priorities are left to spreadsheets and ad hoc processes. Is it any wonder that 70% of management strategies fail? LeaderKit exists to flip that number.
Executive teams can now simplify their strategy and embed it in meetings, one-to-ones and reporting — easily and intuitively in the cloud.
Less than 30% of strategies are ever executed
Raise your hand if your business needs to deliver most of its key strategies this year. Chances are your hand is up. Today's marketplace is more dynamic and competitive than ever — and for most organisations, executing strategy is critical for driving growth and creating long-term value.
Now raise your hand if you have a regular forum to manage progress on your key strategic initiatives. Do you have a simple, accessible plan that every manager understands? And tools to manage it easily?
No hands up? Turns out you're not alone. Our working world is rich with systems and workflows for delivering operational outcomes — but strategy has been left behind. Is it any wonder we just get on with the day-to-day operational stuff and let strategy slip below the line?
of strategies fail to be executed
of organisations have a regular strategic review forum
years of combined C-Suite experience in our leadership team
founded — over a decade perfecting strategy delivery
Executive workflow automation —
the way to keep strategy alive
Strategy needs a home
To keep strategy in the front seat, it needs its own workflow. Just as production, finance and sales all have dedicated systems, executive teams need workflows built around delivering the company's purpose and vision.
Focus, clarity, action
Strategy needs a forum for regular, intelligent and focused attention — tools that make complex concepts understandable and common priorities visible and actionable across the entire organisation.
Built for the executive layer
For all the strength of CRM, ERP and financial analytics, none of them handle strategy and the workflows around strategy. That gap is exactly what LeaderKit was built to fill.
We think we're onto something big
More than just a new product category — maybe even a movement. We've had the privilege of looking inside hundreds of businesses, and there's an obvious gap to be filled. Filling that gap means our businesses will get the right things done more often and drive greater value for everyone, from customer to shareholder.
Our values
Strategy for everyone
Great strategy execution should not be limited to corporations with expensive consultants. Every organisation deserves the tools to succeed.
Execution over planning
A strategy that sits in a deck is worthless. We build tools that keep strategy alive — embedded in meetings, reviews, and daily workflows.
Accountability with empathy
Accountability without support is just blame. We build tools that create ownership while giving leaders the context they need to succeed.
Executive workflow automation
Just as CRM automates the sales process, LeaderKit automates the repeatable processes every executive performs — making strategy a system, not an event.
Customer obsession
Our customers' success is our success. We measure ourselves by the strategy results organisations achieve — not the features we ship.
Flipping the 70%
Less than 30% of strategies are ever executed. We are on a mission to flip that number — and we won't stop until strategy delivery is the norm, not the exception.
Fifteen years building the future of strategy
From a scrappy idea born out of frustration with strategy execution in 2011, to a platform trusted by hundreds of organisations worldwide. Here's how we got here.
LeaderKit founded with the conviction that management teams lack the right systems to execute strategy — while CRM, ERP and finance software thrive, strategy is left to spreadsheets.
Launched the Roadmap tool — a one-page business plan complete with purpose, vision, long-term goals and key actions. First enterprise clients onboarded.
Developed the full executive workflow platform — embedding strategy into meetings, one-to-ones and reporting. Reached 100+ organisations.
Expanded to multi-location and multi-team support. Crossed 1,000 users with clients across APAC and beyond.
Launched the Ignition Sequence — a 7-step onboarding that gets any leadership team delivering strategy in under a week.
LeaderKit 2.0 is launched.
Over 150 years of combined C-Suite experience
Our executive team has led strategy in some of the world's most demanding organisations. We built the tools we wished we'd had.